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Jason McKean, designer
Alisa Wolfson, design director
Susan Credle, chief creative officer
Leo Burnett Chicago, ad agency/client
Leo Burnett's GPC scale is an internal measure for self-evaluating the company's work through a creative and conceptual approach; this poster introduces the scale to employees and promotes a better understanding of it. The poster was well-received by employees and top-level executives. Typeface: Helvetica Neue.
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