Jessica Hische, typographer
Jason McKean, designer
Alisa Wolfson, design director
Stephanie Simpson, art director
Dave Derrick, writer
Mylene Pollock/
Derek Sherman, creative directors
Susan Credle, chief creative officer
David Eldred, print producer
Leo Burnett Chicago, ad agency
Kellogg's Corn Flakes, client
The goal was to remind seniors of an old favorite, Kellogg's Corn Flakes. So we took them back to a time when they loved the cereal by staying true to the typography and techniques of that period, including handlettering. Reminding them Corn Flakes and that style are as good today as they were back then. Typeface: Futura.
