When Bogotá Beer Company came to our studio and asked us to renew their image, the answer was there, in their parking lot. That old Ford truck has been delivering BBC beers for the last eight years so it's not a surprise to have it as the main image in the labels. Since the names of the beers refer to Bogotá's places and neighborhoods it was crucial to keep them up and visible with bold and strong typography. Knockout and good ol' Univers helped to get the job done.
