Chris Anderson/
Michelle Timpone, Sol Design, motion graphic designers
Sol Design, motion graphics
Charlie Rogucki, State Farm Mutual Automobile Insurance Company, designer
Troy Johnson, State Farm Mutual Automobile Insurance Company, art director
Dane LaMere, Sol Design/
Christopher Markos, State Farm Mutual Automobile Insurance Company, creative directors
Neal Cohen, Sol Design, executive producer
Jim Kersten, State Farm Mutual Automobile Insurance Compan, producer
State Farm Mutual Automobile Insurance Company, ad agency/client
This series of three fifteen-second animated spots presented a unique challenge: to give typography the qualities of people and objects in order to communicate our messages. We used simple letterforms and brought them to life with animation and sound design in order to convey our narratives. We were able to successfully communicate concepts without speech and did so in an entertaining and compelling manner. Typeface: Univers Condensed Bold.
