Loading ...
Krzysztof Domaradzki, designer
Luke Duggan/Paul Fenton, art directors
Andrew Allsop/Luke Duggan/Paul Fenton/Rob Martin Murphy, writers
Paul Fenton/Rob Martin Murphy, creative directors
Ian Butterworth/Chris Von Menge, photographers
Cream, associate photo editor
Ian Greenleigh, associate picture editor
The Furnace, ad agency
SKINS, client
We wanted to create a campaign that highlighted the world of 'cheating' in all sports and then juxtapose it with an alternative for people via SKINS. The inspiration was high-profile elite athletes who had reached the top in their respective fields only to fall from grace as a result of taking performance enhancing illicit drugs or by employing underhanded tactics to win. Typeface: Princetown.
X

With a free Commarts account, you can enjoy 50% more free content
Create an Account
Get a subscription and have unlimited access
Subscribe
Already a subscriber or have a Commarts account?
Sign In
X

Get a subscription and have unlimited access
Subscribe
Already a subscriber?
Sign In