Big Heat & Big Power, Professional hair stylist tools, were developed as Special Editions to the HAI Elite product line. The problem was how to create a buzz around HAI Elite's latest product offerings while distinguishing it from all of the other 450-degree hair irons and 1875 watt turbo hair dryers. The type-driven packaging solution quickly communicates the USP and a brand that stands behind every stated feature. Typeface: Prisma.
