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Trevett McCandliss, designer/art director
Nancy Campbell, creative director
Greg Dutter, editor
9Threads, design firm
Soles4Souls, client
This project is a spread for Soles4Souls magazine, a single sponsor custom publication. 'By the Numbers' design is a simple yet powerful overview of the footwear industry-based charity's key facts, figures, milestones, goals, calls to action and success stories. The crinkled white paper treatment coupled with the use of a variety of bold fonts in black creates a newspaper headline aesthetic that is eye-catching, easy to comprehend and reflects the importance of the content. Typefaces: Acropolis, Belizio, Black Slabbath, Bodoni, Bureau Grotesque, Clarendon, DIN, Fette Fraktur, Giza, Helvetica, ITC Roswell Four, Miller, Modern No. 20, Neue, Poster Bodoni.
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