Smokey Denmark's Smoked Meats Company needed an identity and communication materials that reflected the family-owned personality and heritage of their company. Taking cues from the past, we created a mismatched paper system avoiding the modern, more corporate system approach. Multiple logo configurations, simple printing, fun type, cheap bond paper, plus (how could we resist) a sausage-shaped business card, created an authentic, unique look for this purveyor of quality smoked meats.
