Known mainly as a high-quality wholesale smoked meats purveyor to some of Austin's many barbecue joints, Smokey Denmark's wanted to increase direct-to-consumer sales through online orders and buying direct from their plant. The Web site redesign has a welcoming, neighborly feel, reflecting the down-home personality of this family-owned company. Fans are able to meet Smokey, read the Smoke Signals blog and purchase their favorite smoked meats. Typefaces: LaSalle, Matinee, Milwaukee and others.
