Self-initiated product launch. "How do we decide that a thing is valuable? What makes an object collectible? This art piece seeks to provoke these questions. The overly-ornate script lettering applied in metallic gold foil on an otherwise ordinary dinner plate evokes desirability. Devoid of taste and material value, the plate is part of an open edition—so not even its scarcity can give it worth. It is part satire, part commentary and part crass commercial venture."
