The client's rapid rise in demand in the US required a more formal—yet still highly conceptual—trademark identity. The target audience was advertising agencies, design firms, interactive studios and award show judges. Because freelancers are often forced to play the name-drop game when asked what the've been up to lately, we decided to have some fun with this unfortunate business reality and take it one step further by 'letter-dropping' recent résumé highlights in the form of alphabet flashcards. 4 1/2 x 2 3/8 (iPhone size), 4-color, offset, radius corners. Typeface: New Century Schoolbook.