Amber Goodvin, Hallmark, typographer
Jason McKean, senior designer
Alisa Wolfson, design director
Leo Burnett Design Group, design
Jeanie Caggiano/
Matt Miller, writers
Matt Miller, associate creative director
Jeanie Caggiano, executive creative director
Donna Varichak, print producer
Leo Burnett Chicago, ad agency
Hallmark, client
The Hallmark brand book is inspired by the artists who create Hallmark cards. It illustrates how Hallmark has evolved from a company that celebrates holidays to a company that celebrates life and all of its special occasions. It explains the tenets of the brand's new look and feel and new objectives and explains the power behind the brand platform 'Life is a Special Occasion.' 76 pages, 7 x 10 1/4, 4-color plus PMS 266, perfect-bound, registered embossed cover. Typefaces: Gotham, Handstand, Sentinel.
