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Nic Adamovich/Darren Cole, typographers
Luke Duggan/Zuzana Zaloudek, art directors
Fiona Cox/Luke Duggan/Zuzana Zaloudek, writers
Paul Fenton/Tom Spicer, creative directors
The Box, photographer/illustrator
Arnold Furnace Sydney, ad agency
Peugeot Automobiles Australia, client
When it comes to getting their cars serviced, many people feel out of their depth and at the mercy of potentially unscrupulous mechanics. This witty campaign highlights the benefits of an official Peugeot service through its transparent Menu Price Servicing Scheme that allows customers to agree on a fixed price for work. Regardless of any unforeseen problems, it eliminates the chance of any nasty surprises when the bill arrives. The campaign ran as magazine ads and posters at Peugeot car dealerships in Australia. Typefaces: Futura Bold, Neue Helvetica Heavy Condensed, Peugeot Expanded Light, Qotho Black.
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