The design makes use of the brand name in print and embossing, which creates the main image of a mountain shrouded in fog. The design objectives were to create wine brand and packaging that immediately reinforces the name and the quality of the wine. This eco-friendly wine is bottled in a PET (plastic) wine bottle rather than glass. Since PET doesn't have as substantial feel as glass, striking a balance between a more contemporary design and one that spoke to the high quality was crucial. Typefaces: H&FJ Numbers, H&FJ Requiem.