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Elen Winata, typographer/designer/illustrator
Pann Lim/Elen Winata, art directors
Eugene Tan, writer
Pann Lim, creative director
Daniel Tan, editor
Kinetic Singapore, ad agency
Yvonne Tay, Fox International Channels, client
Nat Geo WILD, a cable TV channel launched by the National Geographic Society, has rich animal-related content and, more importantly, champions wildlife conservation. With the posters, the program aims to reach out to children and teach the importance of saving animals where many are fast becoming extinct and critically endangered. The familiar A-to-Z learning poster was given a makeover and recreated to feature extinct animals and endangered animals. The posters were distributed and placed in schools and community centers. 16 1/2 x 23 1/4, 4-color. Typefaces: BE Akzidenz Grotesk Bold Condensed, BE Akzidenz Grotesk Condensed, LT DIN Next Pro Condensed Bold.
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