Red Brick Beer is brewed by Atlanta Brewing Company in Atlanta, Georgia. Their previous packaging had no recognizable visual identity or cohesiveness. We redesigned their entire visual identity around the tagline 'Beer From Around Here,' and the concept that any beer from outside the Southern states is effectively an import. We simplified the product names, added writing with a dry Southern sensibility and incorporated visual cues from Southern life. The examples in this campaign are from their Fall, Winter and Spring specialty seasonal beers. Typefaces: BT Gothic 821 Condensed, Cyclone, Neutraface 2, Stahlbetontrger, Stahlbetontrger Compressed, Vitesse.