Penguin Mobile Alphabet Libraries 26 letters. Infinite possibilities to read more. Brief: To bring Penguin Books to the people during World Book Day 2011. Solution: Mobile Alphabet Libraries. Because people are always on the move in Singapore, we brought the books to them instead of waiting for them to visit a bookstore. Execution: A custom-designed typeface for the Mobile Alphabet Libraries that traveled across Singapore and offered a unique reading experience.
