Frank is an Austin, Texas, mecca for bacon-lovers, beer-guzzlers and encased meat enthusiasts. I worked collaboratively with the team of owners to build a 'third place' accessible to a diverse range of patrons, from tattooed hipsters to senators, local celebs and blue-collar workers hungry for a dog. Sausage is not a modest food, and the brand collateral reflects its pride and majesty. Our goal was not only to create a celebration of food, but to also build a culture and community. Typefaces: Banque Gothic, Futura, Metro Script.