Tennessee Honey is whiskey and honey liqueur that is authentically Jack Daniel's. Created to invite new consumers into the Jack Daniel's brand, it delivers naturally sweet notes and a taste that's easy to drink. The label is built around familiar brand elements to communicate product authenticity. New elements connect the brand story to the Tennessee Honey proposition and signal its flavor cues in an approachable, energetic way. Typefaces: Baskerville, BE Akzidenz Grotesk, Clarendon Black, Franklin Gothic, Inflex, Knockout.