Seen by several hundred thousand commuters daily, the massive 252' x 20' billboard along the Massachusetts Turnpike for client Stop Handgun Violence displays a prominent series of bold, black-and-white statistics to draw a direct connection between the number of Americans killed by guns in the US and the millions of dollars spent to lobby Congress by the National Rifle Association in 2010. The billboard is capped off with a digital counter that adds eight every day to the total number of children and teenagers that have died from guns since the 2010 elections. Typeface: Flama.