Ram's dedication to craftsmanship provided the perfect opportunity for us to tap into our own legacy of craftsmanship. We began with the letterpress process, identified nineteenth-century lead type, and created our own digital letterpress. Each letter was cut and set between custom-built furniture, producing a series of unique branding elements to hold our attitudinal lines as well as connect and visually personify all the guts and glory that goes into the building of Ram trucks. Typefaces: Gothic Extra Condensed, Page Antique, Page Gothic.