STVDIO is the identity for a re-launched arts TV channel that was seeking to broaden its viewer base to include a younger demographic. A number of names were considered at the outset, and our idea of treating the 'u' in studio as a 'v' (hence embedding the word TV into the identity)—secured the name as well as the logo. This mind smile also suits the artist's unique viewpoint and delivers on the station's tagline 'See art in a whole new light.' Typeface: HTF Ziggurat Black.
