The label for Yalumba's eponymous 'Y' Barossa Shiraz uses Yalumba's Y logo as the basis along with Y devices that express aspects of the brand personality and culture. 'Our Yalumba Shiraz' becomes 'Your Yalumba Shiraz' on the act of giving. It is a series of labels for the one wine, as a collectible set. Each bottle sports two different Ys—front and back—silkscreened onto the bottles with all the wine information on the neckwrap and neck tag. Typefaces: Andrich, Bauer Bodoni.