If you are a typophile, you may well be familiar with the Neue Haas Grotesk typeface—even though until now it has only been available as metal type. If you don't recognize the name, but the typeface looks familiar, here's why: In the late 1950s, shortly after its introduction, Neue Haas Grotesk became the Helvetica typeface family. The new digital Neue Haas Grotesk family by Christian Schwartz consists of eight weights of display designs ranging from an elegant thin to a commanding black, in addition to three weights developed specifically for setting text.