When we reskinned our client Diacarta's app for the 2011 Pitchfork Festival, we had a couple of goals in mind: 1) make it cool and appropriate for the Pitchfork brand and 2) make it simple for people to use. The result was die-hard festival goers using our app in place of good old-fashioned highlighters and crib notes and sharing their experiences through social media. Typefaces: Stag, Trade Gothic Bold Condensed 20.
