Family Promise of Jacksonville needed a big statement to raise awareness for Cardboard City, an overnight 'homeless experience' where participants sleep in cardboard structures and other makeshift structures to raise money for local families in need. To get the word out, our cardboard HOME sculpture traveled around to high-traffic areas of town for over a month. An additional typographical treat for viewers was the screen-printed facts and figures disguised as packaging information. Typeface: Helvetica Neue Condensed Black.
