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Keith Handley, Giannini Creative, typographer
Richard Fischer, art director
Evan Thompson, writer
Bob Winter, chief creative officer
Matthew Witt, director of creative innovation
Y&R Chicago, ad agency
Americans for Grammar, client
From e-mail to social media, there is a disturbing trend in America to write not just incorrectly—but altogether horribly. Americans for Grammar was a blog and movement we established to promote the usage of clear and correct communication, using a very visible (and often misspelled) form: graffiti. We crafted four posters based on photographs of real graffiti and 'corrected' the tags using familiar proofreading characters and methods we all learned in grammar school. 34 x 22, 4-color and 1 PMS, silkscreen, offset.
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