The creative challenge was to show that only Volvo, the Swedish car manufacturer, really 'knows snow' and can give people the confidence to drive in the worst weather. In Sweden people have such a close affinity with snow that their language has developed to describe its many forms and qualities. In fact, there are over 56 words for snow in Sweden and the Volvo XC range of SUVs has been designed to cope with every single one of them. 120 pages plus cover, 11 3/4 x 9 1/4, 4-color, perfect-bound, slipcase.
