After more than 100 years of brewing beer, in February 2012 Shiner made its first foray into the ale category with the launch of Wild Hare Pale Ale. It was a departure from Shiner's traditional brews, and we needed to communicate its younger, livelier, more spirited personality through every element of the launch. The Wild Hare Pale Ale packaging is designed to standout on the shelves with a bold color palette and typography that captures the beer's irreverence and mischief. Typefaces: Alpin Gothic, Dogma.
