Beneath the theme of the 'inspiring connections' advertising campaign, personalized invitations were delivered to our clients to attend the highly popular TEDxYYC event. The type on the cover is based on Gotham Light and was hand stitched with a single piece of thread. When opened, it created a physical representation of a social network sprouting from a single node that culminates in the dotting of the 'i' in the tagline. 7 1/2 x 4 1/2 with a single fold, 4-color digital on Titan dull 100lb. cover stock. Typeface: Neue Helvetica 35 Thin.