We created the visual identity for Nike's Lebron 9 launch campaign based on the concept 'Shoe Science.' Inspired by vintage photographic studies of motion, the look and feel was developed into a series of posters, designed for online, outdoor and point-of-purchase, that illustrate the six unique performance benefits of the shoe. Nike provided the photography, shot by sports photographer Carlos Serrao. 14 x 24, 4-color, offset. Typeface: Solano Gothic.