To bring added depth to the Norton campaign, the pixel-based design communicates the digital nature of our 'stuff,' comprised of millions of bytes/pixels, all of which is worthy of premium protection. The custom font mixes traditional square pixels with rounded pixels and incorporates eye-catching color. When combined with the trademark Norton yellow, this font makes the Norton brand feel contemporary and modern and acts as a powerful differentiator from the competition. In the first six months of the campaign, we ran over 90 unique print executions in over 20 major publications. Each headline was written to reflect the editorial direction and target of the particular magazine.