NEXED is a start-up company cultivating the 'next generation' of immersive learning experiences via a collaborative, 3-D environment built for educators and grades five through twelve students. Our challenge was creating an identity that was simple, yet emoted the idea of learning and movement. Starting with the wordmark, we adapted Burin Sans using an arrow motif to develop the 'NEXED' Alphabet (typeface). This allowed us to build whimsical applications with broad appeal for the identity program.
