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Graziella Machado, designer
Vince Frost, creative director
Frost*, design firm
Manfredi, client
We developed a brand identity for the Manfredi's new restaurant Balla at The Star, Sydney. Named after the futurist poet and painter Giacomo Balla, this new restaurant seeks to redefine the classic Milanese osteria. We took our inspiration from the Italian Futurist art movement, of which Milan was a major center in the early twentieth century. Balla's depictions of light and speed were used as references for a custom-created typeface with its own sense of geometry and form. The striking typography and colors redefine traditional associations with Italian restaurants, preparing patrons for a gastronomic experience like no other. The dramatic graphic language of geometric shapes evokes the classic, urban style of Milan, creating a restaurant identity that defines the Manfredi patron's expectations of fine Italian dining in today's world. The project included the creation of a bespoke font, menus, coasters, letterhead, an olive bottle, wine app and signage. Typeface: BT Futura.
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