Threedle is a social media tool that delivers a unique HR and recruitment platform to accurately target and pinpoint potential candidates for the workplace. The name creates a connection between 'thread' and 'needle,' reflecting the ties between an employer and employee. In a digital environment where clean and polished is the norm, the identity has been styled from baker's twine to represent the tailored aspect of the service. Hand-crafted loops create a loose and organic form, differentiating the Threedle brand from the sleek 'digital stylings' of its online competitors and reintroducing the 'human' aspect of social media recruitment. A support typeface was also created for use across all designs and collateral.