Imperial Barber Products USA is a new line of premium grooming products made for the American man. The inspiration for the packaging was pure utility ephemera. We wanted it to feel contemporary and masculine, yet timeless. The type-driven design and simple two-color palette enables the packaging to fit, yet stand out, in many different environments—like barbershops, salons and men's retail clothing stores. We wanted guys to be able to leave the product on their bathroom countertop and be proud of it. Typefaces: League Gothic, Letter Gothic, News Gothic.