Nineteenth-century lead type set between wooden, custom-built furniture accentuates the story of the authenticity, craftsmanship and hard work that go into the engineering of every Ram truck. The tradition of letterpress, much like the 'Guts and Glory' code of the brand, honors a time when attention was paid to every last detail and when the right decisions were made for the right reasons. To target the avid outdoorsman, the Ram digital letterpress design was taken deep into the woods with naturalistic elements and textures that represent the Ram 1500 Outdoorsman's true native habitat. Typefaces: Page Antique, Page Diecut No 500, Page Gothic.