For our December 2011 issue, we thought it would be fun to show high-end women's shoes in an unexpected setting such as a school lunchroom. In this fashion story, shot by Michael Brian, the models are real people made up to be lunch ladies. We created the typography for their names out of carrots, hotdogs and macaroni and then photographed the words. The opening type was created by using a rented menu sign to convey the lunch room vibe.