Do something great. People will talk. It's what we tell our clients everyday. As we set about the (daunting!) task of rebranding ourselves for the first time in thirteen years, it was the guiding thought. Our solution, the LC dialogue letter mark, embodies the essence of this notion as it puts it into practice. The full suite of branding materials preserves the simplicity of this solution, while building upon our original guiding thought. Typeface: News Gothic Bold.