Held biannually, The Modern Ball is SFMOMA's largest fundraising gala. The event identity evolves each time, and in this case, was refreshed to evoke the museum's future expansion. Through collaboration with event design guru Stanlee Gatti, the Save the Date design generated buzz and helped set the stage for a remarkable sold-out party. 8 1/4 x 8 1/4 flat, 7 x 8 1/4 x 1 1/4 open, 3 PMS, die-cut, folded and glued, foil-stamped envelope. Typeface: Gotham.