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Marcelo Garcia, design
Doug Bello/Marcelo Garcia, directors
Liza Domingues/Marcelo Garcia, illustrators
Aguinaldo Rocca, executive producer
Denise Rosa, producer
TDL Music, music company
AD Studio/Molho, production companies
JWT Beirut, ad agency
Touch, client
Our question in this project was how to visualiy translate something as abstract as dreams and thoughts. We were approached by JWT Beirut to do a piece for their campaign for local phone company Touch. The campaign encouraged viewers to upload videos with their personal views for a better and improved world. We chose to make use of several typographic treatments, different animation techniques and dynamics tied by a lucid and minimal art direction to convey a multitude of views.
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