The California College of the Arts's Pre-College Program is a four-week program for high school students to get a taste of CCA and gain some college credit. The goal was to create a bold, exciting, eccentric identity and design that was still clean, clear and communicative. It was important that the design appeal to teenagers, provoke some curiosity and stand out from other art school posters plastered on high school art room walls. 18 x 27, 4-color, offset. Typeface: United.