The Bun Mee logo features custom lettering inspired by Parisian brasseries—a reference to the French colonial influence that created banh mi. The varying typographic scales respond to the architecture, offering both bold gestures and intimate engagements. There is an artisanal quality to the design; all of the exterior signage is hand painted. We conceived, wrote and designed additional display signage that communicates with honesty and wit, creating an environment that signals care and intelligence. Typefaces: Banque Gothique, Borgstrand, Metro Script, H&FJ Numbers, Refrigerator.