Begun at No.17 and completed at Pentagram, Emily Oberman and her team wanted to create a website for Science Friday that was playful, but not childlike, reflective of its host, Ira Flatlow's motto, 'Making Science User Friendly.' The site conveys the joy of science through interactive features that invite and inspire users to learn more, such as easy exploration of the show's content, a side nav-bar that playfully expands into the body of the page or the variety of panels on the homepage which behave independently based on their content. Typeface: Gotham.
