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Tim McGrath, designer
Sam Maclay, writer
3 Advertising, ad agency
Michael Barley, client
“The original assignment was to develop a self-promotional piece to help our photographer client get in the door of agencies and design firms. But as agency creatives, we knew this would have limited impact, as we ourselves are often overwhelmed by inquiries from photographers. Our solution was to make his corporate identity his promotional piece. The concept was to make each business card act as a mini-sleeve for a portfolio sample.” Typefaces: Archer, Engravers’ Gothic, Trade Gothic.
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