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Maude Lescarbeau, typeface designer/designer
Thibault Gehard, art director
Éric Beaudin/Stuart Macmillan, writers
Claude Auchu, creative director
Pénélope Fournier, strategic planner
lg2fabrique, print producer
Marion Haimon/Catherine Lanctôt/Ingrid Roussel, project managers
lg2boutique, design firm
Téléfilm Canada, client
“Téléfilm Canada wanted to develop its brand image for the graphic platform used abroad by Canadian delegations around the world. The goal was to unify the promotional image for Canadian talent that is put forward at festivals and international events. The design was inspired by the country’s distinctive geography. The brand slogan ‘See Big’ put the focus on the immensity of Canadian talent, which is equaled only by the breadth of the country and will be the common thread of all the adaptations for visual identities. The color palette centered on red, a natural and symbolic choice for Canada. The typography was conceived using the existing Téléfilm Canada logo for greater visual unity. It’s a complete visual language that puts the focus on the organization’s roots. The concept is now used in brochures that present Canadian offerings, in printed publicity, on formal invitations and promotional objects, on the web and at delegation kiosks.”
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