“R&B Brewing is one of East Vancouver’s original microbreweries. The design is inspired by R&B’s resolutely handcrafted product. Every element on the packaging is rendered by hand, including the barcode. Bold illustrations were inspired by the beers’ quirky naming conventions, and strong colors aid in shelf blocking. Key brand story elements, hand-rendered in expressive type, and additional varietal information like IBU scale, boil information and aging temperature, all support R&B’s craft positioning.”
