“Branding and signage for the new homemade ice cream (and hand-cut french fries) shop, Honey & Mackie’s. The business is named after the nicknames of the owner’s two sons, Henry and Max. The shop design needed to be kid-friendly all the way. Expressive handlettered typography in the signage, silhouettes and menu board created the right blend of fun and excitement for the store.” Typefaces: Banana Split, Clarendon, Cooper Black, Cottonwood.
