“An EKIN is a brand ambassador who culturally represents the best of the Swoosh. To support Nike’s annual summit experience, HUB created a playful brand look and feel, including icons as well as inspirational and mysterious daily drops. The ‘Boost’ event theme brings energy. Blind embossing, metallic silvers, fluorescent and glow-in-the-dark inks help bring these kits to life. The Boost logo was created from scratch, and supporting typography was created using Stratum.”
