“Boston’s Kigo Kitchen is inspired by the street-food culture discovered by pan-Pacific backpackers. The attitude and style is a bit Asian-blue collar and frenetic—just like what you’d find in an alley. We added some western touches to cue the continental jump that the food has made. Nice details, like the patterning that references the repetitious nature of being an alley chef, are an homage to those mom-and-pop menus.” 18 x 24, 4-color, digital. Typeface: Signal.
